Fresno, California – January 25, 2024 – Forklifts Group West (formerly Cromer), the West Coast’s trusted material handling provider since 1989, announced today that Brent Poulton has been appointed as President of the business, overseeing all seven dealerships under the umbrella. Poulton brings a wealth of experience and a proven track record of strategic leadership and business development within the material handling industry.

“I’m thrilled to continue my journey with the GNCO organization as the President for Forklifts Group West," said Brent Poulton. "I look forward to working with the team to continue to build on what they’ve already accomplished and continue to grow and develop the business."

Poulton joins Forklifts Group after most recently serving as Chief Operating Officer at Naumann Hobbs Material Handling, following thirteen years at Caterpillar leading the parts & service support operations in the Mid-Atlantic. Poulton’s demonstrated leadership, knowledge of operational efficiencies and extensive market knowledge will shape the future success of the company.

About GNCO, Inc.: GNCO, Inc. is a third-generation family-owned holding company based in Cleveland, OH, with a diverse portfolio of industry-leading material handling companies specializing in equipment, parts, service, rentals, fleet management, batteries, and training. The collective strength of GNCO companies provides extensive product and service capabilities with unparalleled expertise and customer focus to the markets we serve. GNCO operates the Forklifts Group nationwide distributorship. To learn more, visit gncoinc.com or follow us on LinkedIn.